We don't make ads. We make brands impossible to ignore.
From brand strategy to go-to-market. Above the line to below it. One team. No handoffs.
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Born in Joburg.
Forged in the work.
Founded in 2016, Black Powder was built on a simple belief — creativity should be as commercially effective as it is compelling.
Incubated within The Jupiter Drawing Room and shaped by a team with diverse, award-winning backgrounds, we are a digitally-led South African company of creative entrepreneurs.
We operate as partners, not vendors — bringing together strategic thinking, creative excellence and deep industry experience to build brands, solve problems, and create meaningful connections between businesses and the people they serve.
No layers.
You talk to the people doing the work. Always.
Strategy first.
Every campaign starts with a business problem, not a brief.
Full service. Full stop.
Brand, campaigns, digital, content, GTM. Under one roof.
We've been the team behind Heineken · First Battery · Access Bank · MTN · SABC · AMKA
The arsenal.
Strategy
- Brand strategy and positioning
- Communication strategy
- Digital strategy
- Content strategy
- Research (primary and secondary)
- Shopper Marketing strategy
Above the Line
- Big Idea and brand platform — conceptualisation and execution
- Creative development for traditional mainstream media — TV, radio, print and outdoor (static and digital)
Below the Line
- Promotional campaigns
- Activations, events, conferencing (live, streaming and hybrid)
- BTL collateral development and implementation
- PR strategy and planning
Retail
- Retail channel communication — origination and implementation across channels
- Packaging
- Promotions
- Shopper partnerships
Digital
- Digital and social campaign planning
- Creative asset development
- Social and digital content, implementation and tracking
- Community management
Direct & CRM
- Lead generation
- Business to Customer (B2C)
- Business to Business (B2B and B2B2C)
Content
- Content origination and creation
- Content production
- Multi-platform content delivery
Experiential
- Experiential strategy and conceptualisation
- B2B engagement
- Brand activation
- Brand launches (B2B, B2C)
- Influencer marketing
- Exhibitions and installations
Media
- Media and channel strategy, planning and buying
- E-commerce, digital and social paid media
- Implementation and post-campaign reporting
The proof.
Heineken
First Battery
Access Bank
MTN
SABC Corporate
Sta-Sof-Fro
Everysun
More work coming soon. Let's add yours →
Ready to talk?
hello@blackpowder.agency
9 7th Avenue,
Parktown North,
2193, Johannesburg,
South Africa