Leveraging human
insight & behaviour
to unlock value for
businesses and brands
We are a digitally-led South African company of creative entrepreneurs in the business of building brands, solving problems creatively and strategically.
We
believe in
Human
Chemistry
We are a digitally-led South African company of creative entrepreneurs in the business of building brands, solving problems creatively and strategically.
As hybrid professionals we lead with both our heads and our hearts for the benefit of explosive impact for brands and businesses.
SHOWCASING
Some of our work
We are passionate to create deeply connected brands, services, and campaigns to enable stable and successful relationships between businesses and customers.
OUR CLIENTS
Some friends we have made while working together.
Our clients describe us as a product team which creates amazing UI/UX experiences, by crafting top-notch user experience.
SERVICE OFFERING
We build brands for a living. Our team of in-studio specialists are the business, their expertise allows us to offer bespoke solutions.
Integrated TTL
Just as we believe in harnessing the chemistry of human diversity to unleash its full potential, we take the same approach in curating our integrated, through-the-line campaigns, that are more than simply advertising.
Integrated Digital & Social
Building online communities is no different from the way humans organise themselves into tribes; it’s about making people (not data or consumers) feel like they can contribute to your brand narrative and its ongoing conversations.
Brand & Communication Strategy
Similar to how Ubuntu teaches us about our shared humanity, our agency slogan is also a living reminder of the power of WE NOT ME.
Data & Analytics
Creative solutions have to be rooted in data driven insights. We use data and analytics at every turn to drive decision-making and to clarify the path forward.
Media Strategy & Planning
We connect our clients to their brand-mates — whether they’re online, on social media or surfing the web or even offline — through channel-agnostic plans.
Experiential & BTL Planning
As much as we thrive on big budget, mass reach campaigns that address human need-states through sound insights and data segmentation, we also take exceptional care in creating memorable brand experiences or product promotions on a more niche scale.
Integrated Production
At Black Powder, we integrate production planning into strategic and creative processes from the onset, and not upon sign-off. We find that this helps our creative, project management and client service teams work with the end goal in mind and utilise time and budgets more efficiently.
LET’S TALK.
Got a project?
As hybrid professionals we lead with both our heads and our hearts for the benefit of explosive impact for brands and businesses.