Johannesburg
The Offices of Hyde Park
2nd Road, Strouthos Rd
Hyde Park, Johannesburg
South Africa
Call us: +27 10 003 0064
Addis Ababa
Medhanealem Building
Bole Sub City
Addis Ababa
Ethiopia
Call us: +251 116 670 726
New York City
Film Center Building
630 9th Ave
New York, New York
United States
Call us: +1 914 426 7225

Leveraging human
insight & behaviour
to unlock value for
businesses and brands

We are a digitally-led South African company of creative entrepreneurs in the business of building brands, solving problems creatively and strategically.

We
believe in
Human
Chemistry

We are a digitally-led South African company of creative entrepreneurs in the business of building brands, solving problems creatively and strategically.

As hybrid professionals we lead with both our heads and our hearts for the benefit of explosive impact for brands and businesses.

SHOWCASING

Some of our work

We are passionate to create deeply connected brands, services, and campaigns to enable stable and successful relationships between businesses and customers.

OUR CLIENTS

Some friends we have made while working together.

Our clients describe us as a product team which creates amazing UI/UX experiences, by crafting top-notch user experience.

SERVICE OFFERING

We build brands for a living. Our team of in-studio specialists are the business, their expertise allows us to offer bespoke solutions.

Integrated TTL

Just as we believe in harnessing the chemistry of human diversity to unleash its full potential, we take the same approach in curating our integrated, through-the-line campaigns, that are more than simply advertising.

Integrated Digital & Social

Building online communities is no different from the way humans organise themselves into tribes; it’s about making people (not data or consumers) feel like they can contribute to your brand narrative and its ongoing conversations.

Brand & Communication Strategy

Similar to how Ubuntu teaches us about our shared humanity, our agency slogan is also a living reminder of the power of WE NOT ME.

Data & Analytics

Creative solutions have to be rooted in data driven insights. We use data and analytics at every turn to drive decision-making and to clarify the path forward.

Media Strategy & Planning

We connect our clients to their brand-mates — whether they’re online, on social media or surfing the web or even offline — through channel-agnostic plans.

Experiential & BTL Planning

As much as we thrive on big budget, mass reach campaigns that address human need-states through sound insights and data segmentation, we also take exceptional care in creating memorable brand experiences or product promotions on a more niche scale.

Integrated Production

At Black Powder, we integrate production planning into strategic and creative processes from the onset, and not upon sign-off. We find that this helps our creative, project management and client service teams work with the end goal in mind and utilise time and budgets more efficiently.

LET’S TALK.

Got a project?

As hybrid professionals we lead with both our heads and our hearts for the benefit of explosive impact for brands and businesses.

Absa

In partnership with Wunderman Thompson South Africa, we manage the comprehensive Absa retail and business banking (RBB) account. The term refers to the uniquely African ability...
  • Services rendered

    Integrated TTL, Integrated Production, Integrated Digital & Social, Brand & Communication Strategy

  • Year

    2018 - Ongoing

View Project

Dis-Chem

Dis-Chem has been South Africa’s first choice in pharmacies since 1978, with our linked dispensaries, family clinics, wound-care clinics and comprehensive self-medication centres.
  • Services rendered

    Integrated TTL, Integrated Digital & Social, Brand & Communication Strategy, Media, Strategy & Planning, Experiential & BTL Planning

  • Year

    2017 - Ongoing

View Project

Telkom

Through our partnership with Wunderman Thompson we have been part of the Telkom above-the-line creative and digital marketing team, Our scope of work is split across...
  • Services rendered

    Integrated TTL, Integrated Production, Integrated Digital & Social, Brand & Communication Strategy

  • Year

    2018 - Ongoing

View Project

Mazda

In partnership with Mindshare we maintain ongoing Always On communication, digital , rich media & influence campaigns on behalf of Mazda. This account has been particularly...
  • Services rendered

    Integrated Digital & Social, Media, Strategy & Planning

  • Year

    2019 - Ongoing

View Project

Standard Bank

In partnership with Mindshare we launched the Standard Bank Mymo Business Account offering with a multiple of targeting assets to suit new and established business owners...
  • Services rendered

    Integrated Digital & Social, Media, Strategy & Planning

  • Year

    2019 - Ongoing

View Project