Johannesburg
The Offices of Hyde Park
2nd Road, Strouthos Rd
Hyde Park, Johannesburg
South Africa
Call us: +27 10 003 0064
Addis Ababa
Medhanealem Building
Bole Sub City
Addis Ababa
Ethiopia
Call us: +251 116 670 726
New York City
Film Center Building
630 9th Ave
New York, New York
United States
Call us: +1 914 426 7225

We believe in Human Chemistry

At Black Powder we believe that when human beings come together authentically, it can change the course of history.

The Black Powder Way

Just as the West changed the course of history through the discovery of the power of Black Powder – from the Chinese in the 9th century – we are also leveraging Black Powder’s belief in human chemistry & explosive ideas to positively alter the trajectory of the brands and businesses we work with

100% Black-owned

We are a 100% black-owned agency, with at our core, our expertise extends wider than purely advertising or marketing. It’s in harnessing human chemistry that innovation comes to life.

Human to human. Umuntu ngumuntu ngabantu.

At Black Powder we believe that when human beings come together authentically, it can change the course of history through explosively impactful work.

The 6 Gun Approach

In the quest for explosive impact our culture has to be guided by a foundation of principles bigger than the legacy we aim to leave behind.

We not only live by them but they drive each decision we make, from client pitches, big ideas to our hiring policies.

01

PEOPLE.

Rooted in a commitment to authenticity, community, diversity; allowing you to be who you are.

03.

EXCELLENCE.

Good is the enemy of great. We’re committed to quality of effort & output.

05.

INVESTED.

Good is the enemy of great. We’re committed to quality of effort & output.

02

ACCOUNTABILITY.

Success is hinged in shared responsibility and putting those on your team in the best position to win.

04.

GRIT.

Pulling the trigger requires bravery. We get it done, we push through, we show up.

06

KINETIC.

Forward always, building up energy by remaining action orientated for growth.

LET’S TALK.

Got a project?

As hybrid professionals we lead with both our heads and our hearts for the benefit of explosive impact for brands and businesses.