Johannesburg
The Offices of Hyde Park
2nd Road, Strouthos Rd
Hyde Park, Johannesburg
South Africa
Call us: +27 10 003 0064
Addis Ababa
Medhanealem Building
Bole Sub City
Addis Ababa
Ethiopia
Call us: +251 116 670 726
New York City
Film Center Building
630 9th Ave
New York, New York
United States
Call us: +1 914 426 7225

We believe in Human Chemistry

Focused on outcomes, not outputs.

Integrated TTL

Just as we believe in harnessing the chemistry of human diversity to unleash its full potential, we take the same approach in curating our integrated, through-the-line campaigns, that are more than simply advertising. For us, mediums are a mere means to a clearly defined end, and not an end in themselves. This is mirrored by how our multi-disciplinary teams help our clients achieve their 360 campaigns objectives — in line with business objectives first and foremost.

Integrated TTL

Just as we believe in harnessing the chemistry of human diversity to unleash its full potential, we take the same approach in curating our integrated, through-the-line campaigns, that are more than simply advertising. For us, mediums are a mere means to a clearly defined end, and not an end in themselves. This is mirrored by how our multi-disciplinary teams help our clients achieve their 360 campaigns objectives — in line with business objectives first and foremost.

Integrated Digital & Social

Building online communities is no different from the way humans organise themselves into tribes; it’s about making people (not data or consumers) feel like they can contribute to your brand narrative and its ongoing conversations. This is the approach we take when translating your company values into a personable brand on digital — that followers can relate to and engage with. We do this through campaign-led social media content plans, highly monitored community management, integrated third party banners, online advertorials, CRM campaigns and storytelling content to name a few.

Integrated Digital & Social

Building online communities is no different from the way humans organise themselves into tribes; it’s about making people (not data or consumers) feel like they can contribute to your brand narrative and its ongoing conversations. This is the approach we take when translating your company values into a personable brand on digital — that followers can relate to and engage with. We do this through campaign-led social media content plans, highly monitored community management, integrated third party banners, online advertorials, CRM campaigns and storytelling content to name a few.

Brand & Communication Strategy

Similar to how Ubuntu teaches us about our shared humanity, our agency slogan is also a living reminder of the power of WE NOT ME. This philosophy in enshrined in the way our through-the-line brand and communication strategy teams help clients understand their target audiences — by enabling them to tap into the zeitgeist through a clearly articulated brand purpose. Whether it’s working on a communication strategy that lays the foundation for a 360 campaign, liberating insights from data or proving strategic springboards for integrated creative teams, you can count on our agile strategic methodologies to optimise your existing channel and media strategies.

Brand & Communication Strategy

Similar to how Ubuntu teaches us about our shared humanity, our agency slogan is also a living reminder of the power of WE NOT ME. This philosophy in enshrined in the way our through-the-line brand and communication strategy teams help clients understand their target audiences — by enabling them to tap into the zeitgeist through a clearly articulated brand purpose. Whether it’s working on a communication strategy that lays the foundation for a 360 campaign, liberating insights from data or proving strategic springboards for integrated creative teams, you can count on our agile strategic methodologies to optimise your existing channel and media strategies.

Data & Analytics

Creative solutions have to be rooted in data-driven insights. We use data and analytics at every turn to drive decision-making and to clarify the path forward. Our insights in turn improve digital communications, marketing promotions, activations; and anything else that can tangibly grow your business. We leverage data to improve the understanding of your customers for smarter digital experiences & creative touchpoints.

Data & Analytics

Creative solutions have to be rooted in data-driven insights. We use data and analytics at every turn to drive decision-making and to clarify the path forward. Our insights in turn improve digital communications, marketing promotions, activations; and anything else that can tangibly grow your business. We leverage data to improve the understanding of your customers for smarter digital experiences & creative touchpoints.

Media Strategy & Planning

We connect our clients to their brand-mates — whether they’re online, on social media or surfing the web or even offline — through channel-agnostic plans that help to drive media performance and customer conversion. Our integrated media teams are comprised of digital media strategists and seasoned BTL planners.

Media Strategy & Planning

We connect our clients to their brand-mates — whether they’re online, on social media or surfing the web or even offline — through channel-agnostic plans that help to drive media performance and customer conversion. Our integrated media teams are comprised of digital media strategists and seasoned BTL planners.

Experiential & BTL Planning

As much as we thrive on big budget, mass reach campaigns that address human need-states through sound insights and data segmentation, we also take exceptional care in creating memorable brand experiences or product promotions on a more niche scale. In doing this, we drive consideration for your product offering and services where your competitors might not: through carefully curated and timeously tracked on-the-ground and online activations, experiential marketing, and customer relationship marketing (CRM).

Experiential & BTL Planning

As much as we thrive on big budget, mass reach campaigns that address human need-states through sound insights and data segmentation, we also take exceptional care in creating memorable brand experiences or product promotions on a more niche scale. In doing this, we drive consideration for your product offering and services where your competitors might not: through carefully curated and timeously tracked on-the-ground and online activations, experiential marketing, and customer relationship marketing (CRM).

Integrated Production

At Black Powder, we integrate production planning into strategic and creative processes from the onset, and not upon sign-off. We find that this helps our creative, project management and client service teams work with the end goal in mind and utilise time and budgets more efficiently. Allowing this to play a key role in the development phase of a project also allows us to leverage from the relationships and insights that our highly networked through-the-line producers have built over their industry tenure. This makes getting the right suppliers and talent at the right time much easier to manage.

Integrated Production

At Black Powder, we integrate production planning into strategic and creative processes from the onset, and not upon sign-off. We find that this helps our creative, project management and client service teams work with the end goal in mind and utilise time and budgets more efficiently. Allowing this to play a key role in the development phase of a project also allows us to leverage from the relationships and insights that our highly networked through-the-line producers have built over their industry tenure. This makes getting the right suppliers and talent at the right time much easier to manage.

OUR CLIENTS

Some friends we have made while working together.

Our clients describe us as a product team which creates amazing UI/UX experiences, by crafting top-notch user experience.

LET’S TALK.

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As hybrid professionals we lead with both our heads and our hearts for the benefit of explosive impact for brands and businesses.