Jabu Stone
The Jabu Stone Natural Hair brand promotes natural hair care and pride in natural African looks to African people worldwide. Black Powder has been one of the partner agencies for the Jabu Stone for the past 3 years supporting them on a range of services including packaging, rebranding, activations, in-store collateral and digital/social content.
Task
After being in the hair business for over two decades, Jabu Stone has gone on a path of empowering up and coming hair stylists and salon owners by giving them a tool to understand their business performance. This tool is in the form of an app that tracks stylist & salon owner goals against day-to-day performance.