Johannesburg
The Offices of Hyde Park
2nd Road, Strouthos Rd
Hyde Park, Johannesburg
South Africa
Call us: +27 10 003 0064
Addis Ababa
Medhanealem Building
Bole Sub City
Addis Ababa
Ethiopia
Call us: +251 116 670 726
New York City
Film Center Building
630 9th Ave
New York, New York
United States
Call us: +1 914 426 7225

Jabu Stone

The Jabu Stone Natural Hair brand promotes natural hair care and pride in natural African looks to African people worldwide. Black Powder has been one of the partner agencies for the Jabu Stone for the past 3 years supporting them on a range of services including packaging, rebranding, activations, in-store collateral and digital/social content.

Task

After being in the hair business for over two decades, Jabu Stone has gone on a path of empowering up and coming hair stylists and salon owners by giving them a tool to understand their business performance. This tool is in the form of an app that tracks stylist & salon owner goals against day-to-day performance.

  • Services rendered

    Integrated TTL, Integrated Digital & Social, Brand & Communication Strategy, Experiential & BTL Planning

  • Year

    2017 - Ongoing

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