In partnership with Wunderman Thompson South Africa, we manage the comprehensive Absa retail and business banking (RBB) account. The term refers to the uniquely African ability to always find a way to get things done.
The campaign message is ‘we do more so you can’. Our goal was to demonstrate relatable everyday scenarios, where Absa positions its products and services as evidence of how they bring possibilities to life. A ‘simple and explicit expression of the can-do spirit’, which is what ‘Africanacity’ stands for.