The Offices of Hyde Park
2nd Road, Strouthos Rd
Hyde Park, Johannesburg
South Africa
Call us: +27 10 003 0064
Addis Ababa
Medhanealem Building
Bole Sub City
Addis Ababa
Call us: +251 116 670 726
New York City
Film Center Building
630 9th Ave
New York, New York
United States
Call us: +1 914 426 7225


In partnership with Wunderman Thompson South Africa, we manage the comprehensive Absa retail and business banking (RBB) account. The term refers to the uniquely African ability to always find a way to get things done.


The campaign message is ‘we do more so you can’. Our goal was to demonstrate relatable everyday scenarios, where Absa positions its products and services as evidence of how they bring possibilities to life. A ‘simple and explicit expression of the can-do spirit’, which is what ‘Africanacity’ stands for.

  • Services rendered

    Integrated TTL, Integrated Production, Integrated Digital & Social, Brand & Communication Strategy

  • Year

    2018 - Ongoing