Our Story

Black Powder is an integration specialist, through-the-line agency launched out of the Jupiter Drawing Room & Partners Group to deliver higher level integration and authentic transformation.

Black Powder is a transformed, channel agnostic and integration specialist through-the-line agency. The agency launched out of the Jupiter Drawing Room & Partners Africa as part of the Group’s aggressive transformation approach and promises to challenge the status quo.

Led by entrepreneurs of the highest calibre, the agency has intentionally been set up as both flexible and nimble, a move away from traditional agency models which rely on large teams and ungainly processes.

Businesses and brands need integrated and channel agnostic ideas and solutions. Black Powder meets this need.

Operationally we focus on the development and merchandising of the core/big creative platform, strategy or commercial approach, and leverage the speciality competencies of Group partners as and when needed for channel specific execution. Project management and account management form the brawn of the agency.

We are an agency of people who believe in efficiency and powerful creative strategic work, and we have a deep appreciation of our clients’ commercial challenges and requirements.

OUR FOUNDERS

GUGU MADLALA & SIZWE KUMALO

Before starting Black Powder, Gugu Madlala and Sizwe Kumalo joined Jupiter Johannesburg as Director of Entrepreneurship and Business Development Director, respectively.

a digital publishing and creative house. He counts some of South Africa’s most respected entrepreneurs in his circle of mentors and advisors. He is passionate about disruptive and impactful ideas, creating jobs and developing talent, building brands and using media and content to influence societal behaviour.

Sizwe’s credentials include seven years in TV production at Quizzical Pictures. He is one of the rare few that has experience in the world of advertising from within an agency as well as working directly with brands, as a supplier to agencies. He believes that working in advertising not only affords him the opportunity to impact brands, but also the privilege of impacting the lives of ordinary people in a positive way.

SERVICES

BIG IDEA

COMMERCIAL &
CREATIVE STRATEGY

CREATIVE DESIGN

TELEVISION &
RADIO CREATIVE

SOCIAL & DIGITAL
CONTENT PRODUCTION

WEBSITE &
APP DEVELOPMENT

PR & CRISIS
MANAGEMENT

OUTSOURCED
INTEGRATION

THROUGH THE LINE
ADVERTISING

PROJECT MANAGEMENT

PRODUCTION SERVICES

MEDIA STRATEGY
& BUYING

SHOPPER MARKETING

OUR CLIENTS

CONTACT US

CALL

087 803 5904

EMAIL

kumalo@blackpowder.agency

VISIT

27, 7th Avenue
Parktown North
Johannesburg